Best Simply Southern Bag Charms for 2025
Let me tell you something that's been absolutely blowing up my Instagram feed lately – bag charms. And not just any bag charms, but specifically Simply Southern bag charms that are making every basic tote look like a million bucks.
I was skeptical at first. I mean, how much difference can a tiny accessory make? But then I saw my friend Sarah transform her plain Simply Southern tote with just three little charms, and suddenly her bag went from "meh" to "where did you get that?" And trust me, Sarah is not someone who usually turns heads with her accessories.
The Bag Charm Revolution Is Real
Here's the thing nobody's talking about: bag charms aren't just a cute trend anymore. According to recent data, bag charm searches have exploded from 84, monthly searches to over 300, in just one year. That's not just growth – that's a cultural shift happening right before our eyes.

The trend is particularly strong in English-speaking countries like the United States, Australia, and Canada. And honestly? I get it. In a world where everyone has the same designer bags or the same Simply Southern totes, charms are the ultimate way to make your bag uniquely yours.
What Exactly Are Simply Southern Bag Charms?
If you've never seen one before, Simply Southern bag charms are small decorative accessories specifically designed to attach to Simply Southern tote bags. These aren't your grandmother's keychains – they're carefully crafted silicone pieces that pop right into the holes that Simply Southern intentionally puts on their bags.
The genius is in the design. Simply Southern bags come with built-in charm holes, so you're not drilling or damaging anything. You literally just pop the charm in, and voilà – instant personality upgrade.
Key Features That Make Them Special:
- Perfect Fit: Designed specifically for Simply Southern tote holes
- Durable Material: Made from high-quality silicone that lasts
- Easy Installation: No tools required – just pop them in
- Affordable Price Point: Most charms range from $7-9
- Variety: Available in unique designs
Why Is The Year of Simply Southern Bag Charms
I've been watching fashion trends for years, and I can tell you that timing matters. Right now, we're seeing a perfect storm of factors making bag charms absolutely essential:
1. The Personalization Movement
People are tired of looking like everyone else. Reddit users are going crazy sharing their charm collections, with one user saying, "Charms are such a great way to give new life to bags we've already owned". Another user mentioned collecting charms from different places as travel memories.
2. Social Media Influence
Instagram and TikTok are flooded with charm styling videos. One Reddit user shared how they found "numerous adorable options at low prices on AliExpress", showing just how accessible this trend has become.
3. The Psychology Factor
Here's something interesting – charms satisfy our need for both self-expression and belonging. You're part of the charm trend, but your specific combination is uniquely yours. It's brilliant psychology, really.
The Best Simply Southern Bag Charms for 2025
After researching dozens of options and talking to real users, here are the charms that are absolutely killing it this year:
Top Categories by Popularity:
Category | Popular Designs | Price Range | Best For |
---|---|---|---|
Western/Cowgirl | Cow Girl, Boots, Hats | $7-9 | Country lifestyle enthusiasts |
Mom Life | Mama, Boy Mom, Girl Mom | $7-9 | Parents wanting to showcase their role |
Food & Fun | Taco, Coffee, Bacon | $7-9 | Food lovers and conversation starters |
Animals | Turtle, Bear, Farm Animals | $7-9 | Animal lovers and nature enthusiasts |
Inspirational | Beautiful, Happy, Sunshine | $7-9 | Positive vibes and daily motivation |
The Must-Have Charms Everyone's Talking About:
1. The "Mama" Charm
This one's everywhere for a reason. It's simple, elegant, and instantly communicates something important about who you are. I've seen moms of all ages rocking this one, from new moms to grandmothers.
2. Coffee-Themed Charms
Let's be real – coffee is a personality trait now. These charms are perfect conversation starters and honestly, they just make sense for anyone who's ever said "Don't talk to me before my coffee".

3. Western/Cowgirl Collection
The western trend isn't going anywhere, and these charms are the perfect way to add some cowgirl flair without going full rodeo. They're especially popular in Texas, Oklahoma, and other southern states.
4. Turtle Charms
Here's a surprise hit – turtle charms are massive right now. Maybe it's the whole "slow and steady" vibe we're all craving, or maybe they're just adorable. Either way, they're selling like crazy.
Real User Experiences: What Actually Works
Let me share some real stories from people who've actually used these charms:
Sarah's Transformation Story
Remember Sarah I mentioned earlier? She started with just a "Mama" charm on her white Simply Southern tote. Within a week, she added a coffee charm and then a small turtle. "It's like my bag finally reflects who I am," she told me. "Before, it was just... a bag. Now it's MY bag."
The College Student's Discovery
A Reddit user shared how they discovered Simply Southern charms through Etsy and now has different charm combinations for different moods. "It's like having multiple bags without the cost," they explained.
The Working Mom's Solution
One reviewer mentioned how her Simply Southern tote with charms makes her feel more put-together during school pickup. "It's such a small thing, but it makes me feel like I have my life together, even when I definitely don't."
How to Choose Your Perfect Charm Combination
Here's where it gets strategic. You can't just throw random charms together and hope for the best. There's actually an art to this:
The Rule of Three
Start with three charms maximum. This gives you personality without looking cluttered. You can always add more later, but start simple.
Theme Consistency
Pick a theme and stick to it. Western charms work great together. Mom-themed charms create a cohesive story. Mixing a taco charm with a "Beautiful" charm might send mixed messages.
Color Coordination
Consider your bag color and your typical outfit palette. Some charms work better with certain bag colors than others.

The Business Side: Why Retailers Can't Keep These in Stock
From a business perspective, this trend is fascinating. Retailers like Sweet Southern Charm are offering charms at $7. but frequently putting them on sale for $3.00. The markup is incredible, and the demand is consistent.
What's really smart is how Simply Southern created an ecosystem. They make the bags with charm holes, then sell the charms separately. It's like the razor and blade model – you buy the bag, then you keep buying charms to customize it.
Installation and Care Tips
Here's what nobody tells you about charm maintenance:
Proper Installation
Always push the charm through from the outside of the bag. If you need to remove it, push from the inside knob, never pull from the outside. This prevents breaking.
Cleaning
Silicone charms are easy to clean – just soap and water. But be gentle with any printed designs, as they can fade with harsh scrubbing.
Rotation Strategy
Many users rotate their charms seasonally or based on mood. Keep extras in a small organizer so you can switch them out easily.
Where to Buy: The Best Sources
Based on my research, here are the most reliable sources:
- Official Simply Southern website: Best selection and guaranteed authentic
- Sweet Southern Charm: Great sales and bundle deals
- Etsy sellers: Custom options and unique designs
- Local boutiques: Often carry region-specific designs
Frequently Asked Questions
Q: Do Simply Southern bag charms work on other bag brands?
A: They're specifically designed for Simply Southern bags, but some users report success with similar-sized holes on other brands. However, the fit won't be as perfect.
Q: How many charms can I put on one bag?
A: Most Simply Southern bags have multiple charm holes, so technically you could fill them all. However, 3- charms usually look best without overwhelming the bag's design.
Q: Are these charms durable for daily use?
A: Yes, they're made from high-quality silicone designed for regular use. However, avoid excessive pulling or twisting.

Q: Can I mix Simply Southern charms with other charm brands?
A: As long as the sizing works, absolutely! Many users create unique combinations with charms from different brands.
Q: Do charms affect the bag's functionality?
A: Not at all. The charm holes are positioned so they don't interfere with the bag's structure or usability.
Q: Are there seasonal charm collections?
A: Yes! Simply Southern releases new designs regularly, often tied to seasons or trends.
The Future of Bag Charms
Here's my prediction: this trend is just getting started. As more people discover how charms can transform their bags, we'll see even more creative designs and applications.
I'm already seeing custom charm services pop up, where you can create charms with your own designs or text. The personalization possibilities are endless.
Final Thoughts
Look, I've seen a lot of fashion trends come and go. But Simply Southern bag charms feel different. They're not just about following a trend – they're about making something mass-produced feel personal and unique.
At under $ each, they're an accessible way to refresh your look without breaking the bank. And in a world where everything feels increasingly impersonal, these little touches of personality matter more than you might think.
Whether you're a busy mom looking to add some fun to your daily routine, a college student wanting to stand out, or just someone who believes accessories should tell a story, Simply Southern bag charms offer an easy, affordable way to make your mark.
What's your bag saying about you? And more importantly, what do you want it to say?