So, What’s Firstleaf All About?
You’ve probably seen Firstleaf pop up in your feed—or maybe a friend’s story featuring one of those sleek wine delivery boxes. Firstleaf isn’t just another wine club; it feels a bit like having your own personal wine shopper. You take a quick quiz about what you like to drink, they use some clever tech to figure out your taste, and then fresh bottles land right at your door. If you’re searching for something like “personalized wine subscriptions” or “best wine clubs 2025,” you’ll notice Firstleaf at the top of pretty much every list. With over a million users loving it already, it’s basically the go-to way to bring global wine adventures straight to your couch.
Signing Up Is Seriously Simple—Here’s How Fast It Is

Alright, here’s what happens when you decide to join:
- Kick things off with a fun quiz: Answer a few questions about your go-to coffee, snack cravings, and previous wine picks. It’s quick and even kind of fun.
- Please and thank you, algorithm: Based on your answers, Firstleaf matches you with six bottles for your first delivery.
- Choose how often you want deliveries: You can get wine every month or every other. It’s up to you.
Plus, there’s almost always a Firstleaf discount code floating around, so your first box usually comes in under $50—pretty awesome if you ask me. It’s about as low-effort as it gets to kick back and wait for wine to show up at your door.
Unboxing: What’s Really Inside a Firstleaf Box?
The delivery day is where things get exciting. The box itself looks super sleek (no embarrassing delivery moments here). When you open it, you’ll find six bottles picked just for you, plus handy tasting cards with food pairings and quick notes for each one. There’s also a welcome guide on how to rate your wines and tweak your preferences for next time. Occasionally, expect a little surprise, like limited-time wines or a bonus discount code tucked inside. It all feels a little VIP.
The Most Important Part—How Does the Wine Actually Taste?
I tried Firstleaf with some friends over a low-key Friday night, and we ended up rating each bottle just like you do in the app. Here’s the truth: the wines were legit. The reds were bold but smooth (our favorite was a standout Cabernet). The whites had all the crispness you’d want on a warm day. And the coolest part? You get bottles you won’t find at your corner liquor store—think rare Sangiovese and small-batch Chenin Blanc. Most Firstleaf customers rate their bottles at over 4. stars, and from our little hangout, it’s easy to see why. It’s a fun upgrade from your usual grocery store pick, hands down.
- Top favorites from our box: a bright Sauvignon Blanc, a juicy Paso Robles Zinfandel, and an easy-drinking rosé that ran out way too fast.
Customizing Everything—Because Your Tastes Change
This is where Firstleaf really shines. Don’t like a certain varietal? Swap it out before your next shipment. You can get more or fewer bottles, or even skip a box or hit pause for a while if you’re traveling. The whole thing is designed so you never end up with a wine you don’t really want. The more you rate, the more the service learns about your tastes, so the picks just keep getting better each time.
Need Help? Firstleaf’s Customer Service Has Your Back
If you ever run into a snag—like a missing shipment or a bottle you’re just not loving—their support team is quick to respond and honestly pretty friendly. You can chat online or give them a call, and they’re known to sort things out in a snap. If you ever wonder about the details (like returns and refunds), everything’s easy to find on their site or social media. Most people get their questions answered in a few hours—kind of rare these days.

Firstleaf at a Glance: The Ups and Downs
What Firstleaf gets right:
- The first box deal is unbeatable—seriously, six bottles for less than $50.
- Bottles are tailored to your tastes, not just random picks.
- Exclusive wines you won’t see at the store.
- No guesswork—everything can be customized, paused, or canceled online.
- The app and site work smoothly—no confusing menus.
A few things to watch out for:
- You’ll need to be in the U.S. (some states are on hold—check first).
- Not every bottle will be a home run, but you can trade or get a refund for ones that miss the mark.
- Most perks are tied to staying subscribed, so don’t expect VIP extras if you pause all the time.
Breaking Down the Costs—Is It Actually a Good Deal?
Your first shipment is typically around $44. for six bottles (sometimes even less with a promo). After that, standard pricing is closer to $90-$ per box, which averages about $15-$ per bottle. Compare that to boutique shops, and you’re landing high-quality wines for less. Plus, free shipping is a win. You’ll also get access to limited-edition bottles and member-only deals, so there’s some serious value baked in—especially if you like discovering new stuff without splurging.
What Are Other People Saying About Firstleaf?
Scrolling through real user reviews online, most people give Firstleaf glowing feedback. Google, Trustpilot, Reddit, and especially TikTok are full of Firstleaf wine tasting nights and unboxing videos. Ratings average 4. out of stars, with tons of praise for the wine quality and the easy-to-use platform. Of course, you’ll see some requests for more international shipping and a few complaints about the odd bottle that slipped through the cracks. But most feedback lands firmly in the “love it” column.
So—Should You Try Firstleaf? Here’s the Bottom Line
If you like discovering new wines without the hassle of hitting up different stores, Firstleaf makes it seriously simple—and a whole lot of fun. It’s a smart pick for anyone who loves affordable, high-quality wine without stress. If you’re all about rare bottles or live where shipments aren’t available yet, you might want to look elsewhere. But for most of us, Firstleaf is a pretty affordable ticket to discovering bottles you’ll actually love and showing off a little at your next get-together.
Give it a shot and let your taste buds have some fun! And if you do, don’t forget to share your unboxing on Instagram—because wine tastes even better when you find a new favorite. Cheers!
