So, you’ve probably heard about Firstleaf, right? That wine subscription club that promises to send you wines picked just for your taste buds. But does it really live up to the hype? Well, after digging into what actual customers have to say and trying to get a feel for the whole experience, here’s the lowdown on Firstleaf in 2025.
What is Firstleaf, anyway? It’s basically a wine club that uses a mix of tech and real wine experts to figure out what kind of wines you might like. You start by filling out a quick quiz about your preferences—do you like reds or whites? Dry or sweet? Then they send you a box of six bottles tailored to your answers. After you taste them, you rate each bottle, and the system learns what you enjoy. Pretty neat, huh?
One of the things that stands out is how flexible they are. You can change how often you get shipments, swap out bottles you’re not excited about, skip a month if you want, or cancel anytime. No strings attached.

How’s the wine quality? Well, most people seem pretty happy. The wines are generally good quality, especially for the price. The first box is a steal—usually around $ to $ a bottle. After that, the price goes up a bit, around $ to $ per bottle, which is still reasonable for wines that often win awards. And yes, they do have some real gems from places like South Africa, Italy, and California.
Some favorites among members include a crisp South African Sauvignon Blanc that’s light and refreshing, and a Sangiovese that’s got this lovely cherry aroma and a nice dry finish. There’s also a Baraelia Sauvignon Blanc that’s all about delicate pear and peach flavors, and a Still Syrah with